How Responsive Web Design Helps You Get More Business

It’s a mobile-first world in B2B and B2C industries alike. If your website isn’t optimized for the web – you could be missing a potential outreach for your business. In fact, mobile now represents 66% of all digital media time. That’s more than half, yet many marketers still prioritize their desktop approach. Here’s how a responsive web design aids you get more business leads through your web presence made obtainable across whatever device your users may be coming from.

When any company is developing a website they must constantly remind themselves that first impressions matter massively. 38% of people stop engaging with a website just because the content or layout is unappealing. Time is precious, and people don’t want to waste their time with something that isn’t appealing. With the percentage of searches starting on mobile devices, a responsive web design that is optimized for multiple platform viewing is important. To increase your business it becomes important to go through Web Designing Training in Chandigarh and stay ahead of your competitors.

Imagine yourself trying to view a link from an email only to have that website distorted and lacking any real structure. Now, you could easily go back and check that same link on your personal desktop but the damage is already done and this site has left you with a bad taste in your mouth. This is seen numerous times, and companies are losing potential business because of their inadequate website design.

Instead, the responsive design focuses on the user experience across platforms, and ultimately generate business. A site that’s easy to navigate can be the make or break of a sale. Here’s how responsive web design helps you generate a higher number of conversions from your traffic, generating more business leads.

What is Responsive Web Design and Hoe Does it Help?

• Website integrated with a fluid experience over multiple devices.
• Optimization for SEO, traffic and overall user experience.
• Demonstration of an active online presence.

The first advantage of responsive web design is that people will have a seamless user experience on whatever device they enjoy using most. Whether it is their mobile phone, a table or their desktop, you can expect that users will find the information they want without any disturbance in their user journey. This comes to play in the user interface design, and it is also one of the most significant elements of responsive design. Responsive Web Design can be highly beneficial, but the key aspect is to go through a Web Designing Course. 

In today’s world, people are using multiple devices, and while your site may have been created for a desktop, you cannot rule out access by smartphones or other devices. According to Statista, there are 207 million smartphone users and that number is to set to rise dramatically in the next few years. Search engines, such as Google, are also noting this rise and are setting up rules for websites to take in order to be included in mobile searches. This willingness to change will be highly noted by Google and will also benefit your SEO.

All search engines want to see that you have an online presence and are considered an authority in your industry. This is determined by the experience provided for the average user. As significant as it is to have a blog with bountiful content and an active role on multiple social media platforms, you have to assume that the first prospect users will click is your actual website.

In the past, many if not all websites were difficult to navigate. There were links that went nowhere, outdated content that was front and Center and a lack of direct contact with the company. Now, each of these elements must be clear with the objective of guiding the user seamlessly through the ideal user journey. By updating and reformatting your site, you are telling users that you are committed to creating an experience that is streamlined and memorable. 

Finding What Works

• See what other websites are doing.
• Test out layouts and form placement.
• Experiment with details.

A great way to see what is working is by referencing success stories in the user journey. There is no shame in finding inspiration and many firms do this by simply viewing what others are doing. Find companies that are similar to yours and really dig deep into their sites.

Better yet, see what they are doing for mobile devices as well. You may be surprised by what you will find works and what you believe can be worked on. Industry experts recommend using tools such as Responsinator to get an immediate view of how your website may look on various devices.

A cohesive, intuitive userexperience (UX) also benefits convert traffic to leads. From leveraging white space to using attractive calls to action, there are numerous areas that can be improved to increase your site’s return.

After looking at what others are doing and reflecting on your own analytics, the next step is to create. Check to see if all links are accurately working and if there are any external links opening new tabs in your web browser. Keep in mind that a responsive web design should keep users on site in order to generate leads. Responsinator and Google’s own PageSpeed are brilliant tools to measure your web site’s responsiveness.